The Owens Corning “insul8” website is the result of transforming the company’s annual incentive catalog into a digital format. The 2018 version fo the site was designed to introduce users with the help of a friendly face of a virtual spokesperson Michelle. We designed a responsive website using WordPress to help Owens Corning dealers access the many incentives. Dealers can log in to insul8 to download all the necessary material needed to run co-op promotions designed to incentivize customers’ purchases.