Working in the capacity of Art Director with then Softfocus – now The Creative Guild, a hamilton Ontario based design agency, I was instrumental in bringing the brand to a WordPress platform. We used a Woo-commerce add-on in catalogue mode to manage and present the JennAir® products from the Whirlpool Canada database. This was the first website of its kind built on a WordPress platform for the client. Immense care was taken to gain stakeholder buy-in through the development of a number of interactive high fidelity prototypes using Axure. This helped to gain the client confidence needed to explore the high style visual language used by the JennAir® Brand.