Working in the capacity of Art Director with then Softfocus – now The Creative Guild, a Hamilton Ontario-based design agency, I was instrumental in bringing the brand to a WordPress platform.  This was the first website of its kind built on a WordPress platform for the client. Immense care was taken to gain stakeholder buy-in through the development of several interactive high-fidelity prototypes. This helped to gain the client confidence needed to explore the high-style visual language used in the Brand.