BC Hydro Power smart plunge
In 2016, I started a collaboration with smak on customer experience concepts for BC Hydro PowerSmart campaigns. These campaigns worked to raise awareness of hydropower as a resource, and the dangers surrounding fallen powerlines and waterways. Most of our work was heavily focused on the creative and art direction process of integrating the BC Hydro brand into public spaces for campaign launches. The campaigns traveled to diverse locations around British Columbia after being visualized and produced by my team.
